Design Philosophy
Design, for me, is more than a role, it’s how I observe the world, ask better questions, and create meaning through solutions.
Before moving into product design, I spent 10 years in advertising, crafting print and digital campaigns for leading brands. That journey strengthened my storytelling, visual sensibility, and problem-solving skills, foundations that continue to shape my product thinking today.
My approach blends a maker’s mindset with research-driven, practical thinking to create experiences that are intuitive, scalable, and grounded in real user needs. I’ve worked with some of India’s most impactful organisations, including Publicis Groupe and Rebel Foods, contributing to innovation across food-tech and digital platforms.
Outside of work, I enjoy travelling and cooking, interests that help me stay curious and connected to different cultures and experiences.
I’m now seeking opportunities in the UAE, where I can bring my cross-market experience and product-thinking approach to teams building meaningful, future-ready products.
My competencies
User Experience Strategy & Design
UI Design & Visual Strategy
Problem-Solving & Innovation
Data-Driven Design Decisions
Cross-functional Collaboration
Beyond the grid
When I'm not working I love to experiment with food
