Hello!
I’m a senior product designer with over 7 years of experience crafting functional digital products.
Design Philosophy
Design, for me, is more than a role, it’s how I observe the world, ask better questions, and create meaning through solutions.
Before moving into product design, I spent 11 years in advertising, crafting print and digital campaigns for leading brands. That journey strengthened my storytelling, visual sensibility, and problem-solving skills, foundations that continue to shape my product thinking today.
My approach blends a maker’s mindset with research-driven, practical thinking to create experiences that are intuitive, scalable, and grounded in real user needs. I’ve worked with some of India’s most impactful organisations, including Publicis Groupe and Rebel Foods, contributing to innovation across food-tech and digital platforms.
Outside of work, I enjoy travelling and cooking, interests that help me stay curious and connected to different cultures and experiences.
I’m now seeking opportunities in the UAE, where I can bring my cross-market experience and product-thinking approach to teams building meaningful, future-ready products.
Work experience
September 2021 - December 2024
Rebel Foods
Senior Product Designer
Delivered 150+ modules across core kitchen workflows used in India, UAE, and UK
Drove an estimated ~$2M annual revenue impact (FY 2023–24)
Improved KDS efficiency by enabling 50% more order lines per screen
Reduced router-related errors by 46.8% during pilot rollout
Streamlined CMS menu operations, cutting operational headcount from 30 to 4
Simplified complex legacy systems into scalable, high-performance experiences
September 2021 - December 2024
Rebel Foods
Senior Product Designer
Delivered 150+ modules across core kitchen workflows used in India, UAE, and UK
Drove an estimated ~$2M annual revenue impact (FY 2023–24)
Improved KDS efficiency by enabling 50% more order lines per screen
Reduced router-related errors by 46.8% during pilot rollout
Streamlined CMS menu operations, cutting operational headcount from 30 to 4
Simplified complex legacy systems into scalable, high-performance experiences
September 2015 - June 2017
self employed
Independent Freelance Consultant
Led end-to-end design direction for the Nobel Hygiene corporate website through partner agencies, defining visual design, content strategy, and information architecture
Ensured consistent brand expression across touchpoints and partnered with external development teams for accurate implementation
Created the launch website concept for Rio (heavy-flow menstrual product)
Supported strategic pitch work, including creative direction for the ABFRL annual report and brand identity for Stamp My Visa
September 2015 - June 2017
self employed
Independent Freelance Consultant
Led end-to-end design direction for the Nobel Hygiene corporate website through partner agencies, defining visual design, content strategy, and information architecture
Ensured consistent brand expression across touchpoints and partnered with external development teams for accurate implementation
Created the launch website concept for Rio (heavy-flow menstrual product)
Supported strategic pitch work, including creative direction for the ABFRL annual report and brand identity for Stamp My Visa
August 2020 - August 2021
Parsons School of Design - The New School | ISDI Mumbai
Post Graduation, Design and Innovation
August 2020 - August 2021
Parsons School of Design - The New School | ISDI Mumbai
Post Graduation, Design and Innovation
January 2020 - March 2022
Indigo Consulting (Publicis Groupe)
Group-Head Art (UI)
Crafted website experiences for key clients, including Bajaj Allianz Life Insurance, Lodha, and HDFC
Collaborated with project managers and cross-functional stakeholders to enhance product usability and visual appeal
Key Clients: HDFC Bank, Bajaj Allianz Life Insurance, Lodha Group,Total Engine Oil, Sun Pharma etc.
January 2020 - March 2022
Indigo Consulting (Publicis Groupe)
Group-Head Art (UI)
Crafted website experiences for key clients, including Bajaj Allianz Life Insurance, Lodha, and HDFC
Collaborated with project managers and cross-functional stakeholders to enhance product usability and visual appeal
Key Clients: HDFC Bank, Bajaj Allianz Life Insurance, Lodha Group,Total Engine Oil, Sun Pharma etc.
January 2020 - March 2022
Indigo Consulting (Publicis Groupe)
Group-Head Art (UI)
Crafted website experiences for key clients, including Bajaj Allianz Life Insurance, Lodha, and HDFC
Collaborated with project managers and cross-functional stakeholders to enhance product usability and visual appeal
Key Clients: HDFC Bank, Bajaj Allianz Life Insurance, Lodha Group,Total Engine Oil, Sun Pharma etc.
December 2016 - October 2017
Gozoop Online
Art Director
Led concept development through final production of digital campaigns, participated in pitch meetings, oversaw photo shoots
Mentored a team of junior designers, guiding them across concept development, execution, and professional growth.
Key Clients: HyperCITY, Pearson Professional, Liberty Videocon General Insurance, Biz-Equity etc.
December 2016 - October 2017
Gozoop Online
Art Director
Led concept development through final production of digital campaigns, participated in pitch meetings, oversaw photo shoots
Mentored a team of junior designers, guiding them across concept development, execution, and professional growth.
Key Clients: HyperCITY, Pearson Professional, Liberty Videocon General Insurance, Biz-Equity etc.
My competencies
User Experience Strategy & Design
UI Design & Visual Strategy
Problem-Solving & Innovation
Data-Driven Design Decisions
Cross-functional Collaboration
Work experience
September 2021 - December 2024
Rebel Foods
Senior Product Designer
Delivered 150+ modules across core kitchen workflows used in India, UAE, and UK
Drove an estimated ~$2M annual revenue impact (FY 2023–24)
Improved KDS efficiency by enabling 50% more order lines per screen
Reduced router-related errors by 46.8% during pilot rollout
Streamlined CMS menu operations, cutting operational headcount from 30 to 4
Simplified complex legacy systems into scalable, high-performance experiences
September 2021 - December 2024
Rebel Foods
Senior Product Designer
Delivered 150+ modules across core kitchen workflows used in India, UAE, and UK
Drove an estimated ~$2M annual revenue impact (FY 2023–24)
Improved KDS efficiency by enabling 50% more order lines per screen
Reduced router-related errors by 46.8% during pilot rollout
Streamlined CMS menu operations, cutting operational headcount from 30 to 4
Simplified complex legacy systems into scalable, high-performance experiences
September 2015 - June 2017
self employed
Independent Freelance Consultant
Led end-to-end design direction for the Nobel Hygiene corporate website through partner agencies, defining visual design, content strategy, and information architecture
Ensured consistent brand expression across touchpoints and partnered with external development teams for accurate implementation
Created the launch website concept for Rio (heavy-flow menstrual product)
Supported strategic pitch work, including creative direction for the ABFRL annual report and brand identity for Stamp My Visa
September 2015 - June 2017
self employed
Independent Freelance Consultant
Led end-to-end design direction for the Nobel Hygiene corporate website through partner agencies, defining visual design, content strategy, and information architecture
Ensured consistent brand expression across touchpoints and partnered with external development teams for accurate implementation
Created the launch website concept for Rio (heavy-flow menstrual product)
Supported strategic pitch work, including creative direction for the ABFRL annual report and brand identity for Stamp My Visa
August 2020 - August 2021
Parsons School of Design - The New School | ISDI Mumbai
Post Graduation, Design and Innovation
August 2020 - August 2021
Parsons School of Design - The New School | ISDI Mumbai
Post Graduation, Design and Innovation
January 2020 - March 2022
Indigo Consulting (Publicis Groupe)
Group-Head Art (UI)
Crafted website experiences for key clients, including Bajaj Allianz Life Insurance, Lodha, and HDFC
Collaborated with project managers and cross-functional stakeholders to enhance product usability and visual appeal
Key Clients: HDFC Bank, Bajaj Allianz Life Insurance, Lodha Group,Total Engine Oil, Sun Pharma etc.
January 2020 - March 2022
Indigo Consulting (Publicis Groupe)
Group-Head Art (UI)
Crafted website experiences for key clients, including Bajaj Allianz Life Insurance, Lodha, and HDFC
Collaborated with project managers and cross-functional stakeholders to enhance product usability and visual appeal
Key Clients: HDFC Bank, Bajaj Allianz Life Insurance, Lodha Group,Total Engine Oil, Sun Pharma etc.
December 2016 - October 2017
Gozoop Online
Art Director
Led concept development through final production of digital campaigns, participated in pitch meetings, oversaw photo shoots
Mentored a team of junior designers
Key Clients: HyperCITY, Pearson Professional, Liberty Videocon General Insurance, Biz-Equity etc.
December 2016 - October 2017
Gozoop Online
Art Director
Led concept development through final production of digital campaigns, participated in pitch meetings, oversaw photo shoots
Mentored a team of junior designers
Key Clients: HyperCITY, Pearson Professional, Liberty Videocon General Insurance, Biz-Equity etc.
Beyond the grid
When I'm not working I love to experiment with food
MADE WITH ❤ AND LOTS OF TEA !
let's work together
MADE WITH ❤ AND LOTS OF TEA !
let's work together
MADE WITH ❤ AND LOTS OF TEA !
let's work together
I’m a senior product designer with over 7 years of experience crafting functional digital products.
Hello!
HELLO!
I’m a senior product designer with over 7 years of experience crafting functional digital products.