b2b SAAS
KDS for q-comm to enhance order prioritisation and boost operations
COMPANY
Rebel Foods
ROLE
Senior Product Designer
EXPERTISE
UX Strategy Interaction Design Systems Thinking
YEAR
2024
Context
With the rise of Quick Commerce, Rebel Foods launched QuickES — a service delivering curated meals in under 15 minutes, within a 1.5 km radius.
But the kitchen systems weren’t built for that speed. The existing Kitchen Display System (KDS) was slowing things down — showing entire orders in grouped views, creating cognitive load, missed items, and inefficiencies in high-volume prep environments.
Challenge
Order prioritization was manual and error-prone
Order cards grouped multiple items, increasing prep confusion
The system was scroll-heavy and cluttered under load
The UI didn’t adapt well to global kitchen setups (India, UAE, UK)
Investigation
Alongside the research team, I conducted a generative study to understand users’ goals, needs, and pain points while navigating the current KDS for prioritizing Quick Commerce orders. I also conducted a global competitive analysis, examining how quick-service restaurants, dark kitchens, and food tech companies design task flows for high-speed preparation.
Competitive research study
Key Insights
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
The Opportunity
The Solution
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Expected Impact
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights